Blog

Back in the day, if someone needed a plumber, a bakery, or a hardware store, they walked down Main Street or asked a neighbor. Today? They Google it. And if your business isn’t showing up, you might as well have a closed sign on your door. Let’s talk about how local...

If you're a small-town entrepreneur, you've probably seen that tempting little "Boost Post" button on Facebook. It seems easy—click, pay, and customers will come rolling in. But if you don’t have a plan, you might as well be throwing money into the wind. Before you...

Running a business in the Midwest means wearing a lot of hats. You're the owner, operator, customer service rep, and—if you’re lucky—a part-time marketer. So when someone says, "Just run an ad on Facebook," it can feel like a shortcut to getting more business. But if...